Itecho

Itecho is a platform designed to help teams capture, organise and act on feedback — turning scattered input into structured insight. The project covered the end-to-end design of the product experience, from onboarding through to core feedback workflows, with a focus on clarity and speed for busy teams.

Impact

The Approach

The central design challenge was making a complex feedback process feel simple and lightweight. The product needed to remove friction at every step — from capturing a piece of feedback in seconds to surfacing it in a form that teams could actually act on without lengthy triage sessions.

The visual design was kept deliberately restrained, prioritising content over chrome. A consistent component system ensured the interface felt familiar regardless of which part of the product a user was in, reducing the cognitive load of switching between tasks.

Design Process

The project began with discovery workshops with the founding team to map the core user journeys and define the product's value proposition in design terms. Competitive analysis identified patterns worth adopting and common failure modes to avoid in the feedback tool space.

Low-fidelity prototypes were used to test core flows early, iterating quickly before committing to high-fidelity. Particular attention was paid to the feedback capture experience — the most frequently used and time-sensitive part of the product — which went through multiple rounds of refinement before the final design was locked.