Hays Travel are the UK’s largest independent travel agent. They have more than 40 years’ experience and almost 500 high street branches, they required a new website to support the High Street branches.
User research
UI
UX
Wireframes
Prototypes
Figma
Illustrator
Photoshop
The user research phase for the Hays Travel website involved surveys, interviews, and analytics to identify user needs, pain points, and opportunities for improvement.
The ideation phase of the Hays Travel website focused on brainstorming and exploring solutions to improve navigation, personalization, and overall user experience and looking at competitors.
The prototyping process for the app involved creating interactive wireframes and mockups to visualize key features and user flows. Low-fidelity sketches were developed first, followed by high-fidelity prototypes for usability testing. Feedback from users and stakeholders helped refine the design, ensuring a seamless and intuitive experience before moving into development.
"Beautiful...
It's completely on brand and more than we could have wished for!
- Dame Irene Hays
"I've actually got tears in my eyes it's so good and exactly what i'd hoped it would be..."
- Dame Irene Hays
