The project aimed to design an engaging and intuitive digital experience for a football card trading game.
Game
App
User research
Animation
UI
UX
Wireframes
Prototypes
Sketch
Illustrator
Photoshop
User research
Workshops
Competitor analysis
User needs
Business needs
Problem statements
Brainstorming
Sketching
Competitor analysis
Wireframes
Low fidelity prototypes
Hi fidelity prototypes
User testing
A/B testing
The user research phase for the Game/App involved surveys, interviews, and analytics to identify user needs, pain points, and opportunities for the game.
Design summits and workshops were held with stakeholders and subject matter experts over a 4 day period.
Basic wireframes throught to low-fidelity and hi-fidelity prototypes were created to test functionality, gather user feedback, and refine the user experience before development.
