TPT required a refresh to their website and upgrading its CMS following a rebrand, using user-centered design (UCD) principles to create an intuitive, accessible, and engaging experience that met the needs of retirees and future planners.
User research
UI
UX
Wireframes
Prototypes
Figma
Illustrator
Photoshop
User research
Workshops
Competitor analysis
User needs
Business needs
Problem statements
Brainstorming
Sketching
Competitor analysis
Wireframes
Low fidelity prototypes
Hi fidelity prototypes
User testing
A/B testing
In the empathise phase of the redesign, user research was conducted and gathered insights to deeply understand the needs, challenges, and expectations of retirees and those planning for retirement, ensuring the new website provided clear, accessible, and user-friendly solutions.
Basic wireframes throught to low-fidelity and hi-fidelity prototypes were created to test functionality, gather user feedback, and refine the user experience before development.
